[Part 2] This is what I wanted to study

Here's the Part 1!

Back to revenue: more clicks mean more views means more money that can be charged from the advertisers. News companies will try to draw you to their content - I suppose this is common knowledge. The difference is with state funded television or radio broadcasts (I have not seen a state funded newspaper in my short experience), but these are minorities in the media world.

So, since the competition is fierce, not all companies can have the best journalists to investigate all current events timely and present the facts in a non-biased manner that's actually understandable for the common viewer/reader/listener. Audience tends to want the best and the fastest. Therefore, companies can decide to move towards yellow press methods:

Flashy Names CHEATING On Each other!!! 

RANDOM FUCKED UP SHIT IN A DIFFERENT COUNTRY!

A completely misguiding title to make the issue more interesting, yet misinterpreted by most readers!

And a person, who lives in a country where the popular mass media consists of portals having an "Ask an astrologist" section, will, apparently, go to these sites! If it wasn't for the society who is stupid enough to read the articles, this and this would not exist.

Therefore, someone who bitched about shitty articles (both from the same portal) twice in a couple of weeks, is a hypocrite and does not deserve anything better.

And then you get a situation where a whole class of journalism students in a university have not heard of an international headline story. I was in high school when I read this story and, honestly, was shocked. A rough translation:

...We get everything from the internet, the modern consumers of information explain to me. But in that case, how did they all miss the situation in France, where a Muslim killed three soldiers, then a rabbi, two children and another person in a Jewish school, then barricaded in his house and was shot himself after 30 hours as he opened fire against the police and tried to flee?

My vast knowledge of current news at that point consisted of diena.lv mobile version, BBC World Service broadcast and occasional visits to ir.lv. Three sources, and I knew disturbingly much about said case.

I've been repeating myself for a while now, so let me conclude with this metaphor.

If you only keep listening to European Hit Radio, you have no right to conclude that music is awful or all the same.
If you keep eating in fast food chains, you have no right to conclude food tastes horrible and makes you fat.
If you keep going to shitty mass media sites, you deserve nothing better.